University and Red Valley Festival, Olbia is the city of young people
Olbia is ready to host once again the Red Valley Festival, one of the most anticipated musical events of the summer in Sardinia, which will be held from 14 to 17 August 2024 in the former Novamarine area of the production district of Cipnes Gallura. This edition is not only an unmissable event for music lovers, but also an important opportunity to consolidate the role of Olbia as a young and growing university city.
Economic impact
With an estimated economic impact of 18 million euros and over 100,000 expected presences, the Red Valley Festival is confirmed as one of the most important events not only culturally but also economically for Sardinia. The festival, which will see over 50 artists of national and international renown, reflects the dynamism of a city that is attracting more and more young people, especially those belonging to Generation Z.
A young city
Olbia, already home to graduate programs in Tourism Economics thanks to the collaboration with the University of Sassari, is expanding its training offer with new courses in Naval Engineering (University of Cagliari) and Nursing (University of Sassari), which will start in academic year 2024/2025. This academic expansion further strengthens the role of Olbia as an emerging educational hub, able to attract students from all over Italy (link).
An area for events and accommodation
The festival will take place in the Olbia Arena, located in the heart of the productive district of Cipnes Gallura, a strategic location that not only hosts one of the largest musical events in Italy, but also a reference point for accommodation of outdoorsy. In fact, a few steps from the festival, in the area of the Geovillage made available by Cipnes, there are facilities dedicated to university students who choose Olbia for their training. The Ersu of Sassari and Cagliari have opened the calls (link)
The Gen Z
The demographic data of the 2023 Red Valley Festival shows that the event is particularly appreciated by a young audience: 48% of the participants belong to the age group 16-25 years old, with a strong presence of students and young workers who choose Olbia to study and live. The city is becoming more and more a reference point for Generation Z, attracting young people from all over Italy and abroad.
The role of social media
The festival’s digital presence is equally relevant, with over 35 million impressions on social media and 6 million accounts reached. This visibility not only promotes the event, but also helps to strengthen the image of Olbia as a young, vibrant and constantly expanding city.
In conclusion, the Red Valley Festival 2024 is not only a major musical event, but also an opportunity to consolidate Olbia as a modern and growing university city, ready to welcome a new generation of students and professionals. With its expanding training offer and the ability to attract events of international scope, Olbia is increasingly affirming itself as the beating heart of Sardinia for young people and the future.